Red, white and blue couldn’t be any further away from the sugar pink, lemon yellow and mint green furor seen at the Topshop Jubilee celebrations on Friday. Kicking off a spectacular 4-day weekend of street parties, the largest river procession ever to be seen on the Thames and the unequivocal and definitely unapologetic amounts of scones about to be consumed, quirky designers Meadham Kirchoff didn’t disappoint hoards of eager shoppers and fashionista’s as they undoubtedly ruled Britannia!
It was sugar, spice and everything nice as Topshop’s flagship Oxford Street store was transformed by arches of sorbet coloured balloons, flecks or confetti and an abundance of love hearts with usherettes handing out sweet treats before the kooky festivities began.
Similar to their SS’12 catwalk, the Jubilee show was a powder-puff performance split in to two sections.
As a soundtrack of the traditional God Save The Queen, quickly transcended into a rebellious version with added high-kicks and ruffles, eccentric models dressed in slinky silk gowns toppled down escalators looking as if they had fallen out of a toy box. Reaching the shop floor, the party really began, with everyone singing along to the notorious Spice girls hit Wannabe.
Now, think Madonna’s infamous Like A Virgin VMA moment from inside that giant cake. Sprinkle it with glitter, floating bubbles, candyfloss hair, gold lurex curtains, oversized candy coated ostrich-feather fans and a burlesque routine, all toped off with royal Britannia herself on a rotating platform bearing a pink trident of course and union jack shield plus extra diva attitude, and you have an idea of just how grand the finale was.
See the show for yourself with Topshop’s live coverage here.
TSC think there may be a battle for the sparkliest crown and the design duo might just have an edge, watch out ma’am!
Article by Shoshana Espeut