The final show at the PFDC Sunsilk Fashion Week was by the House of HSY with his Pret Deluxe 2012 collection drawing inspiration from the luxury resort lifestyle of the Mediterranean. Soft fluid fabrics such as georgettes, chiffons, grip and linens were used with a strong emphasis on lace. The silhouette was layered with crisp tailored pieces along with volumesque ones featuring modern cuts while showing a variation of length. The embellishments aimed to create surface texture utilising embroideries, old and new. The styling for the collection was by Asmaa Mumtaz
Established in the year 2000, HSY is best known for combining contemporary silhouettes with the traditional techniques of old. The brand’s inspiration is distinctly Pakistani and Middle Eastern peppered with Western influences. Easily recognized as one of the biggest names in fashion in the region, Hassan Sheheryar Yasin is the fashion force behind the label and has been referred to as the ‘New King of Couture’ by Harper’s Bazaar magazine. Hassan himself holds an honours degree in Couture from the Pakistan School of Fashion Design, an affiliate of La Chambre Syndicale De La Couture Parisienne, France. Currently serving as a member of the board of directors of the Pakistan Institute of Fashion and Design, Hassan is also one of the founding members of the PFDC and the recipient of multiple ‘Designer of the Year’ awards. One of I.Q Magazine’s Top 20 Fashion Icons of the World in 2009 and amongst Ahlan’s Hot 100 people of 2009 and 2010.Hassan has been actively involved in the world of fashion for over 15 years. The design house will be participating for the fifth time at the PFDC Sunsilk Fashion Week platform.
Photography by Faisal Farooqui and the team at Dragonfly