TheStyleColumn has been selected as the official blogging company for the upcoming Pakistan Fashion Week taking place in London this year. The event will be held at Kensington & Chelsea Town Hall from the 25th – 27th May after the “resounding success of last September’s inaugural event.”

*”Pakistan is no stranger to the fashion scene, with Karachi showcasing their fashion week successfully over the years and Lahore launching their first official fashion week in 2010. The reputation of Pakistani fashion has, in recent years, taken a turn from the traditional towards the more experimental. Design is more daring as boundaries are pushed and styles speak to the west whilst retaining their identity with the east.

Pakistan Fashion Week in London is expected to be much bigger than last year, with more than 30 designers participating and showing their latest creations with over 60 models. The designers will include some of Pakistan’s biggest names in fashion, including Umar Saeed and Ammar Belal.

Umar Saeed is a name synonymous with ultra‐chic and understated glamour; hence he is one of the biggest designers in Pakistan. His name alone, invokes images embellished in kaleidoscopic colors, flowing chiffons and plush silken textiles. His creations comprise of luxurious details such as hand beading and the dazzling craftsmanship

The textile industry owner Khwaja Belal’s son Ammar Belal has established himself in a very short time. He has already won the Indigo Sunday Designer of the year for his outstanding collection. Ammar Belal’s ABCD casual wear line was a wisecrack of American Born Confused Desi which was loved by more and more peoples. His collection helped establish his collectivity amongst a select client list that are always looking for hip‐hop trendy cloths.

Pakistan Fashion Week London will have four catwalks, spread over two days and ending with a spectacular finale on the 27th May.”

*Official Pakistan Fashion Week London Press Release