Zainab Sajid is a designer who has slowly and steadily been climbing the popularity ladder in the Pakistani fashion world and has finally become a force to reckon with. Especially after the impact she made in the packed venue on the first night of Pakistan Fashion Week London 2012, with her effervescent bridal collection. Teamed with jewellery inspired from the Mughal era, Zainab introduced new colour combinations alongside innovative cuts and layers in her lehnga’s, striking a chord with everyone present in the hall – guests and the press alike. Judging from the work Zainab is doing and the growing fan following she has acquired, we can surely say she will be around for a very long time!

Article by Saad Hafeez

Photography by Shahid Malik