… to make a thing go right…” this philosophy was encapsulated by Rob Base´s smash hit in 1888. He was onto something which is currently on the rise: The new stylish! power couple. Beyonce and Jay Z, Kate Moss and Jamie Hince, Miranda Kerr and Orlando Bloom to name but a few, of the hip couples popping up on more and more best dressed lists. In an era where gender-blending is as good as common place among the stylish; labels such as “boyfriend Jeans”, “skinny pants” for both guys and girls or eyeliner transformed into “guyliner” are part of our everyday visual vocabulary. These romantic links between two people have proven to enhance and shape each other styles. Adding a richer more thought provoking layer to their already existing wardrobes.
The fascination with gorgeously styled couples is something that the french label: “The Kooples” have marketed one hundred percent. With their edgy hipster -real life- couples gracing their ads and the androgynous clothes mixed and matched by both genders. Streetsyle blogs like “Two Kools” also cottoned on to our lustings: providing snapshots of inspiringly dressed couples. Apart from the obvious lift we get from looking at beautifully dressed people let alone two of them together, why are we so fascinated with this type of union?
Psychological research suggests that couples are seen as the highest and most desirable relationship a person can enter into. And in today’s turbulent society it´s quite clear to see why. Being part of a couple offers a sense of security might it be emotional or psychologial. One might argue it to be a false sense of security especially as even though relationships certainly exist, their often not blessed with longevity. This is probably the main factor why seemingly working relationships are such a good sell, because they are rare. But with people rediscovering the beauty of being a couple surely the romantics will triumph as relationship numbers grow. And even if stylish unions change as often as the seasons trends, our thirst for inspirational style is quenched twofold!
Article by Anna Jolly